March 06

Frito-Lay: ‘These days of mass marketing are limited…’

Frito-Lay: ‘These days of mass marketing are limited…’

Mass marketing no longer resonates with today’s consumer and it must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s senior vice president and chief marketing officer.

http://www.bakeryandsnacks.com/Markets/Frito-Lay-These-days-of-mass-marketing-are-limited