A Sneak Peek Inside Birchbox’s First Retail Store | FC

The New York SoHo location looks like a living incarnation of its website, with products organized by category, like “cheek” and “second-day hair,” instead of the usual brand kiosk you might see at Sephora or a department store.

http://m.fastcompany.com/3032902/most-creative-people/a-sneak-peek-inside-birchboxs-first-retail-store