Shoppervue provides trends and insights into Shopper Marketing in Asia and around the world; from both a physical and digital standpoint.
Shopper marketing is the fastest growing marketing discipline and ironically most misunderstood. We hope this blog will dispel myths and provide a better understanding of the reality of shopper marketing, especially in Asia Pacific.
John J. Steere
- Macy’s. JCPenney. Victoria’s Secret. Retailers are still hurting
- How China’s Shopping Malls Survive And Thrive In The E-Commerce Age
- Fortune: Walmart Says Its Online Sales Will Explode Next Year Amid War With Amazon
- The future of grocery–in store and online | McKinsey & Company
- US retail giant Walmart launches flagship online store on JD.com | South China Morning Post