Shopper marketing is the fastest growing marketing discipline in Asia and yet it continues to be misunderstood or worse misrepresented.
Having worked in Asia for over 20 years and the last 10 in shopper marketing, I felt it was time to share my experience as to:
- What constitutes effective shopper marketing; both manufacturer and retailer
- Dispel myths about shopper marketing
- Provide observations and insights into all things shopper marketing in Asia as well as best practices from around the world.
Feel free to leave your comments on any post. I’ll be sure to answer them promptly.
John J. Steere