China is home to the biggest retail market in the world – both physical and digital.
The future of grocery–in store and online | McKinsey & Company
Good read on those, “micro-moments—intent-driven I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments.” Considering the explosion of smartphone ownership and the increasingly easy mobile online purchasing experience, it’s no wonder that the impetus to purchase in a micro-moment is a natural habit. https://www.thinkwithgoogle.com/articles/winning-omni-channel-shoppers-micro-moments.html
Crest nailed this in China so curious why other brands didn’t follow suit. http://fortune.com/2016/02/18/procter-gamble-china/