Yves Béhar, Star Venture Designer, Plots His Next Move.

by John Steere, posted in ShopperVue Singapore

Nice piece about taking on a majority equity partner. In Behar’s case a Chinese firm – Blue Focus

I think it will diminish the innovative design he’s known for.

http://m.fastcodesign.com/3033585/innovation-by-design/yves-behar-plots-his-next-move?partner=newsletter

Published by John Steere

25+ years of marketing and advertising experience; on both client and agency side. Last 10 years spent focusing on shopper, digital and branded content in China and throughout APAC

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