Strange bedfellows…yet on the surface makes decent sense. But time will tell if this is a good fit.
http://www.wired.com/2015/05/consulting-giant-mckinsey-bought-top-design-firm/
Strange bedfellows…yet on the surface makes decent sense. But time will tell if this is a good fit.
http://www.wired.com/2015/05/consulting-giant-mckinsey-bought-top-design-firm/
Nice piece about taking on a majority equity partner. In Behar’s case a Chinese firm – Blue Focus
I think it will diminish the innovative design he’s known for.
Good insights on packaging. Don’t makes changes for the sake of change.
Pop-up-Stores have seen a resurgence in popularity recently, some of it due to creative and innovative structural designs. This example is really about adherence to your brand equity and values. Simple in both it’s design and message yet visually powerful and instantly recognizable. Good job Adidas.