McKinsey Bought Itself a Top Design Firm | WIRED

by John Steere, posted in Consulting

Strange bedfellows…yet on the surface makes decent sense.  But time will tell if this is a good fit.

http://www.wired.com/2015/05/consulting-giant-mckinsey-bought-top-design-firm/

Published by John Steere

25+ years of marketing and advertising experience; on both client and agency side. Last 10 years spent focusing on shopper, digital and branded content in China and throughout APAC

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